It's no secret that we eat with our eyes! The customer experience begins long before someone ever tries your product. As a food photographer, it's my job to help make your customer's mouths water long before they smell or taste what you have to offer.
Whether you are a restaurant, bakery, or food product, you want to put the best possible images you can out into the world to make people crave your food. Food photography is an unbelievably powerful thing with regard to the impact it has on buying decisions, and the quality of food images you put out there really can make or break your business.
Why Food Photography is Important for your Business
In this day and age, websites and social media have the largest impact on the average buying decision. Before someone chooses a restaurant, a food brand or even where to get their morning coffee, they will often check your brand's online presence. You have only a few moments to make a good enough impression that they will choose to give you their business. This is why it is imperative that the very first impression (and every impression thereafter) will make them drool.
Social Media Marketing is no longer just about posting pretty pictures. You need to think about the style, consistency and message behind every piece of content you put out there. Working with a food photographer can help to make sure that every image you post is on brand and helping to paint the picture of your brand, and ultimately drive more customers to your business.
How do we do this? Well for starters, making food look irresistible is a food photographer's jam! But more importantly, it's about figuring out exactly what you are trying to say and who you are trying to say it to and making sure that message is crystal clear. Your target audience will determine so many of the artistic decisions about how your images should look. Is it light and airy? dark and moody? minimalistic? luxurious? It's super important to know what you want people to feel when they look at your images. A good food photographer will know how to take that message and translate it through the images.
Equally, it is vital that that message is conveyed consistently across every piece of content you put out. Many brands will have a mish-mash of images coming from employees, customers, random passers-by etc, and they are all of different quality and styles. This does more harm than good as it will likely confuse your customers. Working with a food photographer ensures that your message is being kept on point and it is crystal clear what you are trying to make your customers feel.
Why you Should Specifically Hire a Food Photographer
There is no shortage of talented photographers in the world. It's likely that you know a photographer who could branch out to get food photographs for your business. But I urge you, if you are going to have a photoshoot of your products, let it specifically be a food photographer. Food photography is a completely different beast to, say, wedding photography, headshots, or landscapes. Sure, the base principles of photography are the same, the cameras are operated in the same way, but that is really where the similarities end.
Hiring the wrong kind of photographer is the main reason why many brands end up with images that are just a little disappointing. The photographs will still look good, but if you want that wow factor, the 'I want to lick the screen' factor, then hire a food-specific photographer who will know how to make your product scream 'eat me!'.
Why You Should Work With Jules
There are many talented Food Photographers in Vancouver, but I like to think I have a bit of a unique edge given my background both in running a successful food establishment and working in food and beverage marketing. Because of both these things I have a solid understanding of what you need as a business to be successful in this industry, how your marketing efforts should be correlating with your KPIs and how to strategically plan your content to help achieve your company goals. I also have been in your shoes and know how challenging it can be to juggle marketing with the million other hats you have to wear. Food photography is one area you can now cross off your list, and you can trust me to showcase your brand in its absolute best light.
If you would like to review some of my recent work, you can see my portfolio here:
Available Worldwide
Whether your project is remote or in person, I am always on the move for foodie travel work and am available for hire worldwide - please get in touch to discuss your project.
I also offer recipe development and relevant partnerships.
I look forward to hearing from you!
Jules